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Compare · vs SimpleLogin

Incognifi vs SimpleLogin

Both offer email aliases. SimpleLogin focuses tightly on individual email privacy. Incognifi adds virtual phone numbers, smart routing for shared inboxes, and a small-business stack with custom domains.


SimpleLogin is a well-established email aliasing service — open-source roots, focused execution, pleasant to use for individuals who want disposable forwarding addresses. If your need is exclusively “I want clean email aliases for my personal life”, it’s a perfectly good answer.

Incognifi overlaps on the email aliasing piece and then keeps going. The differences matter most if any of the following apply to you.

Where they overlap

  • Email aliases. Both let you create forwarding addresses that protect your real inbox, with the ability to reply from the alias and disable it when needed.
  • Custom domains. Both support running aliases on a domain you own.
  • Routing rules. Both let you filter, redirect, or block based on sender.

For a single individual using aliases for sign-ups, marketplace listings, and personal admin, the experience is comparable.

Where Incognifi goes further

  • Virtual phone numbers. SimpleLogin is email-only. Incognifi gives you proxy phone numbers in the same dashboard — for marketplaces, dating, quotes, and any small-business contact line.
  • Shared aliases for households and teams. A single alias that delivers to multiple recipients simultaneously — useful for co-parenting, family inboxes, and small-business shared mailboxes. SimpleLogin’s primary frame is one person, one inbox.
  • Small-business stack. Per-property numbers for estate agents, per-job numbers for tradespeople, custom-domain shared inboxes for small teams — these compose patterns specifically aren’t SimpleLogin’s focus.
  • Out-of-the-box small-business pricing. No per-seat costs as you grow.

Where SimpleLogin might suit you better

  • You want something purely open-source you can self-host. SimpleLogin has a self-hosted option; Incognifi is a hosted service.
  • You only need email aliasing for personal use, and want the most opinionated tool for exactly that. SimpleLogin’s narrow focus is genuinely an asset there.
  • You’re a privacy-maximalist already deep in the Proton ecosystem. SimpleLogin is owned by Proton AG and integrates accordingly.

How to choose

Run the test through the lens of what you actually need:

  • Just personal email aliasing, and you like Proton’s stack? SimpleLogin.
  • Email aliases plus virtual numbers, family/household routing, or anything small-business-shaped? Incognifi will fit better.

Both are good products. They’re built for somewhat different shapes of user.

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