- Forward one alias to several inboxes — like a distribution list
- Route by sender, subject, or content — not just blanket forwarding
- Keep family or team members in sync without sharing logins
- Combine with a custom domain for a true shared business inbox
One alias, many recipients
A standard mail alias is a one-to-one redirect. Smart routing turns it into a one-to-many — a single address that fans messages out to whichever inboxes need to see them.
That’s a small technical detail with a surprisingly large quality-of-life impact:
- A single school email reaches both parents simultaneously, instead of one parent forwarding it to the other in the evening.
- A “quotes@” address goes to the three founders of a small business at the same time, so whoever sees it first replies.
- A shared “utilities” mailbox keeps every flatmate in the loop on which bills have arrived.
Rules that put each message in the right place
Forwarding doesn’t have to be all-or-nothing. Use rules to decide what gets through:
- By sender. Always send school messages to both parents, but route the parents’ association newsletter only to one of them.
- By keyword. Anything mentioning a particular project goes to the team channel, everything else stays with the founder.
- By time of day. Out-of-hours enquiries go to voicemail or the on-call inbox; in-hours stay with whoever’s at their desk.
Built for both households and small teams
Routing was the feature that revealed how much wider Incognifi could go than a one-person privacy tool. The same underlying capability serves a co-parenting household and a six-person tradesperson business with very few changes — both want one inbound contact point and clean, controlled distribution behind it.
Pair it up
Routing is the connective tissue between proxy email aliases and custom domains. Together they’re the foundation for any shared inbox that needs to look professional without becoming a logistical headache.