- Forward incoming mail to any inbox you already use
- Reply or compose under the alias identity, not your real address
- Pause or delete an alias the moment it starts attracting spam
- Tag and analyse aliases so you can spot which ones get abused
Why proxy email matters
Your real email address is one of the most over-shared identifiers you own. It ends up on quote requests, marketplace listings, dating profiles, and forty-seven loyalty schemes you’d forgotten about — and once it’s leaked, you can’t take it back.
A proxy email alias is a forwarding address that lives in front of your real inbox. Mail arrives at the alias, then routes to wherever you actually read it. The world only ever sees the alias. The alias is yours to keep, mute, or burn.
What you can do with one
Use a fresh alias for every place that asks for an email and you immediately gain three powers:
- Spam containment. When one alias gets sold to a list, you don’t lose your inbox — you delete that alias and the spam stops, full stop.
- Source attribution. A separate alias per signup tells you exactly who leaked what.
- Identity separation. A “selling-on-marketplaces” alias, a “dating” alias, and a “school” alias never need to know about each other.
How Incognifi’s aliases differ
Some aliasing tools stop at receiving. Incognifi treats aliases as a full identity layer:
- Two-way. You can reply or send fresh mail under the alias, so a conversation can stay private end-to-end.
- Routable. A single alias can fan out to multiple inboxes — useful for shared family or team scenarios.
- Pause-able. Stop forwarding without deleting, in case you want to bring the alias back later.
- On your domain. On paid plans, aliases live on a domain you own (
hello@yourbusiness.co.uk), not a generic shared one.
Common patterns
A proxy email pairs naturally with a proxy phone number for marketplace listings, with smart routing for shared household admin, and with a custom domain for small businesses that want a professional inbox without the enterprise subscription.