Small Business & Sole Traders

The economics problem we’re solving

Productivity-suite mail is priced for fifty-person companies. A sole trader, a two-partner trades business, or a three-host short-let outfit pays the same per seat as Goldman Sachs — for ten percent of the features and none of the volume.

The result is a small-business gap: people running real, paying businesses end up using personal Gmail addresses on their van decals, their CVs, their estate agent listings, and their consulting websites — because the alternative is laughably overpriced for their actual usage.

A different stack for small operators

Incognifi’s small-business stack is the parts of professional email that matter, none of the parts that don’t:

• A domain you own, with unlimited aliases. hello@, quotes@, bookings@, accounts@, your own name — as many as you need, all routed to wherever you actually read your mail.
• A virtual business number for the contact card on your site or van. Forward it to whichever phone is appropriate today; switch off out of hours; capture voicemail in your dashboard.
• A shared inbox so your business partner, your office manager, or the co-founder you started with all see the same enquiries — no forwarding chains, no “did you reply to that one?”.
• Per-job or per-client aliases for the situations where keeping conversations cleanly separated matters — a particular property listing, a one-off renovation, a confidential client engagement.

Who this fits

• Freelancers and consultants wanting name@yourbusiness.co.uk on every proposal instead of name+work@gmail.com.
• Tradespeople who hand out a per-job number that retires with the job, instead of getting “is the boiler thing still under guarantee?” calls forever.
• Estate agents and lettings running per-property listings with a phone and email that close at completion.
• Short-let and Airbnb hosts giving guests a number that rings whoever is on duty — host, co-host, or cleaner.
• Coaches, therapists, and tutors keeping client communications cleanly separate from personal life with appropriate professional formality.
• Founders of small operators generally — anyone who wants the trappings of a professional identity without budgeting for a CTO.

The “professional at a reasonable price” promise

This is where Incognifi has been heading for a while: not just a privacy tool for individuals, but the lightweight identity layer for businesses too small for the giants and too serious for personal Gmail. The same building blocks — aliases, virtual numbers, routing, custom domains — just composed for a different scale.